Evaluation Question 3

  What have you learned from your audience feedback?

 The audience feedback stage of a production is a very important part. It allows the producers a insight into the audience think about the production at that stage, meaning they can go back and make amendments, or change it entirely. My target audience is for the teenage years to young adults, most likely between the ages of 18 and 28, this way we can include scenes that might offend older or younger audiences.

 Looking back at the audience feedback from the last rough cut of the trailer, we had to make quite large improvements, we were told by our audience that the rough cut did not portray the horror genre very well. So, we went back to the drawing board, and changed a few things, such as the lighting, and some of the narrative, we also included a large amount of new shots we hadn't tried before, such as faded shots, we played around with clever editing as well, making brief images of the antagonist appear at the least suspecting moments, to frighten the viewer. The audience then said that they preferred the new trailer, that it did represent the horror genre more. They commented on how the editing had made a vast improvement on the trailer.

 Looking back at the audience feedback from the last rough cut of the magazine, we had to make some changes, we were told by our teacher that the over the shoulder pose didn't represent the horror genre at all, and looked more sultry than scared. So, we returned to the drawing board for this as well, and chose to have the actress look above the camera, looking at something, this way it makes the viewer wonder what she is looking at and is so afraid of, this will entice the viewer to buy the magazine and find out. The audience then said that the new magazine was far better, and represented the horror genre better than the original. The commented on how the pose of the actress could of been the key to the whole magazines overall effect.

 Looking back at the audience feedback from the last rough cut of the poster, we had to make some changes, we had the actress looking over her shoulder in the poster, alike the magazine, and due to what our teacher said about the magazine, we chose to edit the poster as well. We took the actress image and played around with it a bit, before scrapping it entirely, we decided that the blood red eye seen in the final product. The reason being that the image of an eye has seemed quite popular in recent years, such as the film The Eye, which had a picture of a eye, with fingers coming out of it, this saw much success. So we chose to go for the eye, as it shows something, something that could be seen as quite scary and repulsive, but it does not give away too much information. The audience agreed that this was a good idea after seeing the final product, as it gives the poster more of a mystery, leaves the viewer asking questions, such as who's eye was that.

The audience research was vital to our products, as we would have submitted very poor products had we not found out what the audience thought of them before we put them forward for the final entry.