Evaluation Question 2

How Effective is the Combination of your Main Products and Ancillary Texts?

We wanted our main product and the ancillary products to be released and advertised much alike that of real feature length films, such as Identity or Paranormal Activity. In the real business, there would be multiple trailers and teaser trailers, many posters, internet adverts, webpages, apps and so much more. We did ours so that we could match this to the level that we could manage - obviously only the one trailer, poster and magazine coverage - and we did what we could with what we had, we tried to make them as professional as possible, so that we could entice viewers and audiences to come and see our film.

I believe that the advertising went well and according to plan, we managed to pull everything together and it came out better than expected. We believe that the trailer is the leading part in the advertisements, even though they were for a small campaign.

The poster design, as seen to the right, stands out to any passing views, the center piece being the big red eye, really catches the attention, it seems mysterious and dangerous, and quite menacing. The poster does not give away much as a whole, and thus creates an enigma and makes the audience want to know what the poster is about. The red colour used for the eye is imprinted onto the glass shattered around the eye, it is as though blood has been splattered onto the glass, again causing reason for concern, but also curiosity.

We used the font Requiem, this gave the title a sharp nature about it, almost dangerous, thus keeping with the horror genre.

We used the same red colour in the trailer and the magazine, in the trailer you can see it in the static cuts, and in the magazine it is around the edges. We decided to do this as it links the three things together in a very subtle way, this should make the audience distinguish the three products. We also did this as red and blacks are very typical of the horror genre, due to their association with death, blood and violence, so we used them to stimulate the emotions that these three things create on screen.

Another way the industry has been growing, has been their involvement with social networking sites such as Facebook. We decided that it would be best for us to create a page on Facebook and see how it would do. It went well, as we have 12 likes in a few days, and had different people talking about it. we posted videos and images on the site in order to attract more attention to our products. Had this been a real film project, there could have been games, competitions and other ways to advertise on the Facebook site. You can see the Facebook site below.

 

We released the trailer to Youtube, and withing a few days it already got 80 views, a like and a comment, this shows how powerful the internet is, a video which had no real advertising got that amount of publicity in a short amount of time.

Returning to the poster and magazine, i believe that they both work very well for the purposes they are designed for. The only modification i would of made on the magazine is that there was not a lot that really linked the magazine to the film, except the actress and the title. The main part to the poster is the big red eye, this is not seen in the magazine, if a viewer had not seen the trailer, the main character would have nothing to do with the poster, it would seem. What i would of liked to have changed had we had the time is to import the big eye into the background of the magazine cover.

To conclude, I believe that my three products stick to the horror genre, the lack of a character in the poster shows of mystery and makes the viewer feel curious as to what the film is about, while still showing a sense of danger, the magazine article keeps to a horror genre as it sticks to certain colours to provide a certain atmosphere about it, and a mix of micro elements keep the trailer scary and mysterious, without giving too much away.