Conventions of trailers include;
trailer's are interspersed with actors or directors credits on screen
key points are sometimes conveyed through titles
conversations used between characters are often on liners
dramatic camera angles may be chosen to show events or characters
Action tends to build to a climax where it ends
music plays an important roles in creating atmosphere
the film title may not appear until the end
montages are used to highlight the most dramatic aspects of the film
Trailers are often structured by offering some equilibrium- usually setting up a plot and introduction the protagonist(s). Then trailers often move into a montage of key moments from the disequilibrium. A montage gives us an introduction to characters in the equilibrium stage of the trailer, and then a montage from the disequilibrium shows us the problems, without giving away too much information.
Voice overs are used to tell the story and give credit information, help us to make sense of the narrative by giving us background information. Auto Diegetic voice overs are often used to make a connection from the audience to the main protagonist.
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